Matt Asay
Contributing Writer

The private cloud is for suckers

news analysis
Jun 19, 20155 mins
Cloud ComputingIaaSPrivate Cloud

Managers embrace private cloud solutions such as OpenStack because they keep IT in control, but are they simply old men shaking their fists at the public cloud?

OpenStack has a lot going for it, with an enthusiastic community and lots of vendor cash standing as its two biggest selling points. Unless you count, as RedMonk analyst Stephen Oโ€™Grady does, ITโ€™s intransigent insistence on โ€œprotecting what they believe is their livelihood โ€” the private infrastructure โ€” at all costs.โ€

Oโ€™Grady is probably right. Control freaks are gonna control, after all.ย But what a damning indictment of the private cloud and its open source poster child, OpenStack.

No amount of OpenStack adoption will be enough to stem the public cloud tide. While Oโ€™Grady is right to assert private cloud will remain โ€œa thing,โ€ the public cloud will continue to grow by leaps and bounds as mission-critical deployments increase and fears dwindle.

My best friend, inertia

Oโ€™Grady doesnโ€™t like to get religious about cloud. In his view, โ€œPrivate infrastructure will be a fact of life for the foreseeable future,โ€ but not because โ€œa rational, dispassionate evaluation of the variablesโ€ commands it be such.

No, the private cloud โ€” and OpenStack, in particular โ€” has staying power because of a different kind of โ€œrational, dispassionate evaluation.โ€ Namely, the evaluation of what it will take to keep oneโ€™s job:

The market evidence available to date is that in spite of substantial and frankly unprecedented growth for cloud services, private infrastructure is a preferred strategy for many organizations that on paper would appear to be perfect fits for public alternatives. Whether these choices are rational or correct in an academic sense is โ€ฆ beside the pointโ€ฆ.
There are legions of IT staffers who will be protecting what they believe is their livelihood โ€” the private infrastructure โ€” at all costs. Unless technical leadership is willing to wage total war on its own infrastructure, then, private infrastructure will continue to be a thing.

These IT staffers, in other words, arenโ€™t interested in doing what may be right for their company. Instead theyโ€™re focused on whatโ€™s right for them.ย 

Fighting cloud gravity

After all, according to a recent Oxford Economics and SAP study, 55 percent of enterprises are betting that cloud will enable them to launch new business models within three years, with 58 percent expecting it to drive top-line revenue growth:

cloud computing impact Oxford Economics and SAP

Some of the goals listed above are possible with private cloud options like OpenStack, of course. But the flexibility to experiment with new business models, new big data questions, and more is the hallmark of public cloud. The minute you buy and set up hardware, youโ€™ve essentially limited your options.

Itโ€™s also unclear how a rebranding of โ€œmy data centerโ€ to โ€œmy private cloudโ€ meaningfully moves the needle toward enabling new products and services, which 61 percent of enterprises aspire to achieve with cloud:

Cloud computing advantage Oxford Economics and SAP

Oโ€™Grady argues that for OpenStack to fulfill even the most basic of its proponentsโ€™ dreams, itโ€™s going to need to deliver โ€œinfrastructure [that is] competitive with base level features of public clouds.โ€ Heโ€™s right, but he doesnโ€™t go far enough.

After all, the public-vs.-private-cloud debate is less a matter of functional hardware parity and more a matter of abstracting away the very idea of hardware (and software) ownership, yielding an elasticity and flexibility of development that is simply impossible with OpenStack or any private cloud.

Feeding your developers

Not that you have to believe me โ€” instead, ask your developers. Theyโ€™re already running critical apps in the cloud.

Oh, sure, you may not like it, but no one is asking you. According to a recent Brocade survey, 83 percent of enterprises can point to unauthorized cloud adoption (which necessarily means public cloud adoption). Developers are running in the cloud, perhaps precisely because of ITโ€™s efforts to constrain their options.

Today, according to an Evans Data survey, there are nearly 5 million developers using the cloud as a development platform, a number projected to top 14.2 million within the next 12 months. Indeed, only 4.8 million developers have no plans to embrace the cloud at all โ€” presumably because theyโ€™ll be unemployed.

But for those still employed, theyโ€™re going to run enterprise apps in the public cloud. They simply are. In fact, by Gartnerโ€™s estimate, public cloud VMs grew 20-fold last year, compared to a more sedate three-fold growth for private cloud VMs. Clearly, developers are finding ways around IT friction, no matter how much IT wants to control the cloud.

For the private cloud Luddites out there, not to worry, Amazon and other major public cloud providers are happy to help IT catch up, as Gartner analyst Lydia Leong tells Network World:

Operations organizations look at cloud and say, โ€œI canโ€™t control it, so I donโ€™t trust it.โ€ But security from a major provider like Amazon or Azure is pretty good now, and it has become more transparent. Providers are asking, โ€œWhat do you need to see?โ€ So when the IT manager asks, โ€˜How do you do these things,โ€™ they can show them.

In sum, even as OpenStack labors toward a definition of what it wants to be when it grows up, thereby hampering adoption, the public cloud keeps sprinting forward. For those in IT who embrace OpenStack as a way to save their jobs, hereโ€™s a better option: Learn how to use the public cloud to drive new business opportunities and increase development agility.

Your business will thank you for it.

Matt Asay

Matt Asay runs developer marketing at Oracle. Previously Asay ran developer relations at MongoDB, and before that he was a Principal at Amazon Web Services and Head of Developer Ecosystem for Adobe. Prior to Adobe, Asay held a range of roles at open source companies: VP of business development, marketing, and community at MongoDB; VP of business development at real-time analytics company Nodeable (acquired by Appcelerator); VP of business development and interim CEO at mobile HTML5 start-up Strobe (acquired by Facebook); COO at Canonical, the Ubuntu Linux company; and head of the Americas at Alfresco, a content management startup. Asay is an emeritus board member of the Open Source Initiative (OSI) and holds a JD from Stanford, where he focused on open source and other IP licensing issues. The views expressed in Mattโ€™s posts are Mattโ€™s, and donโ€™t represent the views of his employer.

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